Wayne always remembers where he came from as well, never losing sight of New Orleans. It's also infiltrated major retailers such as Macy's, Tilly's, Footaction, Zumiez, and more. The brand has become ubiquitous amongst prominent athletes, celebrities, and musicians with everyone from Rihanna to Rob Dyrdek to Fred Durst of Limp Bizkit touting the swag. He reversed the saying "you got the truck fit" and made it chic. The acronym "The Reason U Kill For IT" holds a special place in his heart as it references the days when he'd purchase replica clothing items from back of a truck, passing through his neighborhood of Hollygrove, New Orleans.
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An accomplished skateboarder himself and skateboard culture aficionado, he envisioned and launched the massively popular TRUKFIT clothing line. The Cash Money Records imprint's signings include rap and pop titans Drake, Nicki Minaj, and Tyga.Įven if you don't hear his music, you'll see and feel his impact. of Young Money Entertainment, he's a shrewd, savvy, smart businessman and mogul who is always ahead of the curve. Simultaneously, he takes his duties outside of rapping very seriously. His tally thus far surpasses 110 entries on the chart. He recently smashed the record for most Billboard Hot 100 hits, previously held by none other than Elvis Presely. At the same time, he's also made history at every turn. He's not like anybody else out there, and he's continually proven that in the studio and on stage. The title track, "IANAHB", might as well be a declaration of Wayne's mindset at the moment. As far as production goes, Cool & Dre, Detail, T-Minus, and more unearth all kinds of wildly whacked-out beats for this ride. From Atlanta's reigning trap king 2 Chainz, Memphis's finest Juicy J, and "Da Baddest Bitch" Trina to rising talent like Boo, Gunplay, and Gudda Gudda, modern hip-hop is represented across the board. Once again, Wayne enlisted the cream of the crop in the studio.
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Going gold within weeks, the track formally heralded the onset of the full body of work for 2013. Meanwhile, the year ended on a high note with the rousing third single "Love Me" featuring Drake & Future. Tapping into the same hyper kinetic energy, "No Worries" featuring Detail went on a rowdy roller coaster, held to the rails only by an infectious melody and hilariously clever boasts. In early summer, I Am Not a Human Being 2's first single "My Homies Still" featuring Big Sean opened up the doors to the album with warbling beats, fiery rapping, and an anthemic refrain. He began recording tracks that would eventually become I Am Not a Human Being 2 at the beginning of 2012, without even taking so much as a breath between records. His 2011 offering, Tha Carter IV, debuted at #1 on The Billboard Top 200, moving a staggering 964,000 copies in its first week of release and eventually going triple platinum.
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In fact, it's out of this world in the best way possible. The hallmarks of his style once again reaches another plateau altogether. Like any classic sequel, it builds upon the original-in this case, 2010's platinum-selling I Am Not a Human Being-and then expands upon it. It's a place where his viscerally visual lyrics wrap around sexy, slinky hooks. It's a world where wonderfully weird production quakes underneath the MC's impenetrable, incomparable, and impeccable flow. Wayne's tenth full-length album, I Am Not a Human Being 2 out March 26 via Cash Money Records, sees him conquer an entirely new planet altogether.
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However, tomorrow matters the most, and the future is looking brighter than ever.
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That's why he's deservedly become a record-breaking hip-hop icon with millions of albums and digital singles sold, four Grammy Awards under his belt, and legions of fans worldwide. Constantly recording music and honing those extraterrestrial rap skills, his wild work ethic will never allow him to slow down or stop evolving. Lil Wayne skates towards the future at light speed.